Gusto Brand Campaign

Animated quiz results

Gusto is a company that provides payroll, benefits, and HR services. In October 2016, they launched an online quiz geared toward HR professionals as part of their brand campaign. The quiz is called "What should your business card really say?" and after eight questions, one of six possible business cards is revealed.

The animations below are the business cards displayed at the end of the quiz, and I produced them in collaboration with the designers at Gusto. Gusto provided me with the lettering and still illustrations, composed in Photoshop, and I brought the Photoshop files into After Effects to animate them. We established an efficient operating rhythm, making this project one of the most seamless collaborations in which I've played a part.

Take the quiz to find out what should be on your business card. I'm a Cat Herder.

Illustrations and art direction by Camellia Neri. Lettering by Jenna Carando.