Gusto Wall of Love

Animated Social Media Ad

"The Gusto Wall of Love" refers to Gusto's Twitter feed, filled with happy tweets from the 40,000 small businesses that use their platform. This project was the result of another fantastic collaboration with the designers at Gusto. They provided all of the illustrated assets in Photoshop and Illustrator, and I animated them in After Effects.

The animation came a very long way from the first version to the last. Thanks to the art direction from Gusto, we added in the quick accent lines, animated emojis, and subtle bouncing of the tweets that weren't present in the earlier versions. These really brought the final piece to life.

Illustrations and art direction by Camellia Neri.